Week 3 EOC: Making Money for Good

Many companies in this economy are solely focused on revenue. This is completely fine, but not too many companies share their earnings with non-profit organizations that focus on good causes. This tactic can be extremely rewarding to a company. It exposes integrity and it shows the market that the company is not solely focused on sales. What some companies don't realize is that clientele can seriously increase by sharing earnings with outside organizations that serve for a greater good.

Take Oakley as an example. Oakley sells eye-wear and accessories with innovative designs. Oakley displayed a different image of the company with their Young Survival Coalition (YSC) series . YSC is a non-profit organization that focuses their concerns and issues towards women affected by breast cancer. "Oakley provides $20 from each sale of special edition sunglass and 10% from each sale of special edition apparel." - http://www.oakley.com/women/ysc/pages/2

WeWOOD is another illustration of a company that makes money for good. WeWOOD creates eco-luxury time pieces made out of 100% natural wood. 'Buy a watch, We'll plant a tree', this is WeWOOD's selling strategy. This company not only cares about trendy watch fashion, but also in the ecosystem. "A philosophy not implemented is only a dream. Conversely, when you get your WeWOOD Timepiece, you can feel confident you’re making a difference. One Timepiece plants one tree, and together we help to ensure the health and survival of the natural world.
One Watch  – One Tree – One Planet" - http://we-wood.us/

Kayu is a clothing company that I ran across while doing research. Kayu designs accessories out of natural materials such as wood, straw, bamboo and recycled leather. These accessories are manufactured by native artisans of Cambodia and Philippines. Kayu provides employment for these artisans and works with a number of non-profit organizations like 'Unite for Sight' and 'Awareness Cambodia'. 'Unite for Site' provides sight-restoring surgeries to people in developing countries, while 'Awareness Cambodia' provides school supplies for Cambodian children.- http://kayudesign.com/

Nike is a big company that also contributes to good causes. Nike started the (NIKE)RED movement back in 2009. The idea is to purchase (NIKE)RED products (particularly shoe-laces) to help with Africa's AIDS crisis. Nike contributes 100% of its profits from those sales to the Global Fund that help fight AIDS in Africa. -  http://www.nike.com/nikeos/p/red/en_US/