Week 10 EOC: What are the benefits vs. the features?

One of the main benefits of the "ONE NIGHT OF MUSIC. ONE NIGHT OF SHELTER" charity is the fact that it provides the opportunity to serve for a common good without much effort. This is the benefit of convenience. "The best way to understand the true benefit of your product or service-or to answer the "What's in it for me?" question-is to focus instead on results." - (Laura Clampit Douglas (2000) Marketing Features vs. Benefits. http://www.entrepreneur.com/article/34942-2)

A second benefit from my charity is simplicity. "When you "sell a benefit," you are still essentially describing a product feature–but you tie it to some way that it improves the customer's situation." - (Geoffry James (2012) How to Sell: Value, Benefits,or Features? http://www.inc.com/geoffrey-james/how-to-sell-value-benefits-or-features.html) My targeted audience will be induced in the music, drinks, and performances during the night of the event. The charity experience will be perceived as non-existent because of the relaxed environment.

The "ONE NIGHT OF MUSIC. ONE NIGHT OF SHELTER" charity is intended to work in a way that will solve a problem for the community. The audience will perceive this as a benefit since there is little to no action to be taken to help for this cause. All there is to do is show up to the event. "The core customer value consists of the core problem-solving benefits that consumers seek when they buy a product." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 238.)

Week 9 EOC: Three Great Mission Statments

Petrina's mission statement was sincere and straight to the point. The statement has a welcoming feel to it because it exposes her personal experiences with cancer. "Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?" - ( Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 39.) Petrina decides to market to a broad audience. The consumer is identified as any human being who has ever lost a family member due to a malicious disease. Any person could relate to this experience in one way or the other; which is what makes this mission statement successful. Petrina also pinpointed and explained every purpose of her charity event. http://pilar-duray48219.blogspot.com/2012/08/mission-statement.html

"...the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." - ( Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 39.) In this case, Ryan is providing the "invisible hand" for the targeted consumer. Ryan accomplished this by having his charity revolve around something as memorable as a family portrait. His approach is very beneficiary to the family. A professional family portrait for just a donation towards breast cancer? How much easier can it get? http://marketingryan.blogspot.com/2012/08/business-mission-statement.html

 Kathryn did an excellent job with her mission statement. The charity provides benefits to a specific demographic audience and it shows promises of early and future success. "A specific communication task to be accomplished with a specific target audience during a specific period of time. The overall advertising goal is to help build customer relationships by communicating customer value." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 386.) This charity is intended to be donated to a non-profit organization that serves military veterans with psychological conditions after deployment. Her demographic audience is consumers of military background. This has potential of great success because people from the military will always want to help military people; this is especially true when there is a Conrad in need. http://f35studio.blogspot.com/2012/08/final-project-business-mission-statement.html

Week 9 BOC: 5 Top Songs of the Summer (2012)

Carly Rae Jepsen - "Call Me Maybe"

Courtesy Interscope
Carly Rae Jepsen's breakthrough single was slowly building momentum until a home made video by Justin Bieber and friends became a tipping point for the song. It began charging up the charts and ultimately became the longest reigning #1 hit of 2012 so far spending nine weeks at the top. With a huge number of cover versions, including one by Sesame Street's Cookie Monster, the song has become an instant classic and Carly Rae Jepsen is now a household name.

 

Maroon 5 - "Payphone" featuring Wiz Khalifa

Courtesy A&M / Octone

Maroon 5 spent the summer of 2012 as the eternal bridesmaid. "Payphone" spent its first 15 weeks on the pop singles chart at either #2 or #3 but never hit the top. Spare your tears for the group however. "Payphone" is a huge multi-platinum success to follow up the group's biggest single of the their career, "Moves Like Jagger." Maroon 5 can make a strong argument that they are the world's biggest pop band of the moment.

 

Gotye - "Somebody That I Used To Know" featuring Kimbra

Courtesy Universal Republic

Before "Call Me Maybe" came along, Australia's Gotye held the title for the longest reigning #1 hit of the year. "Somebody That I Used To Know" tumbled from the top of the chart after 8 weeks as summer opened, but the song never dropped out of the top 10 for the entire season. The song has to be considered a major contender for next winter's Grammy Award for Song of the Year.

 

Rihanna - "Where Have You Been"

Courtesy Def Jam

How do you follow up a massive hit as big as "We Found Love?" You go right back to the well with the same producer, Scotland's Calvin Harris, and create another bracing dance floor smash that sounds perfect on summer pop radio. It is hard to imagine summer pop without Rihanna, and "Where Have You Been" fits nicely among her best hits.

Katy Perry - "Wide Awake"

Courtesy Capitol Records

This is the fifth summer in a row that Katy Perry has had at least one of the top 10 pop hits of the summer. "Wide Awake" is one of the two new singles included on her expanded re-release of the Teenage Dream album. It is Katy Perry's most recent recordings, and it is one of her best. The song is memorable and emotionally involving with an immaculate production.

http://top40.about.com/od/top10lists/tp/Top-10-Pop-Songs-Summer-2012.htm