Price

"A company can always increase customer satisfaction by lowering its price or increasing its services. But this may result in lower profits. Thus, the purpose of marketing is to generate customer value profitably." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 17). To be able to participate in the charity, there will be a $5 entrance donation-fee. This strategy works perfectly for my charity. The donations are not overwhelming, and the event will provide quality service. It will be more profitable to have a large audience with products priced at a lower rate, as opposed to having a smaller audience with products priced at a higher rate. The purpose is not to raise an abundant amount of donations, but to raise awareness of the poverty crisis.

To ensure there is no price competition with nearby bars, I will market my charity differently than other non-profit organizations around the area. Most bars try to attract customers by simply lowering the price of their drinks. I will be providing quality entertainment instead of lower-priced drinks. The fact that a costumer can get a fairly cheap drink and help a person in need all at once without much effort will provide the edge needed to have a promising audience present at my charity. The live entertainment will also provide value for the consumer. "In these days of intense price competition, service marketers often complain about the difficulty of differentiating their services from those of competitors. To the extent that customers view the services of different providers as similar, they care less about the provider than the price.
The solution to price competition is to develop a differentiated offer, delivery, and image." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 226).