Product

The product of charity "ONE NIGHT OF MUSIC. ONE NIGHT OF SHELTER." is giving the audience the sensation of happiness."...to create customer relationships, marketers must build and manage products and brands that connect with customers. This chapter begins with a deceptively simple question: What is a product?" - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 208.)  The goal is to make the audience feel accomplished by taking part in an event that serves for a higher purpose.

My charity will be successful in delivering this product. The large variety of performers, relaxed environment, and having alcohol available will take the perception of "charity" out of the question. "Smart marketers look beyond the attributes of the products and services they sell. By orchestrating several services and products, they create brand experiences for consumers." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 7.) When the event is finished, happiness will be delivered; all because the audience will realize that they have taken part in this charity that will donate all collections to the Las Vegas Rescue Mission. The charity will be hosted to create a pleasant experience for the consumer.

- The Las Vegas rescue mission provides redemption, recovery, and re-entry to the homeless, addicted, and those in need.