Business Mission Statement

The charity event hosted by BIGBOIDRE Productions, "ONE NIGHT OF MUSIC. ONE NIGHT OF SHELTER" needs to be marketed in the following way. "Dividing a market into smaller segments with distinct needs characteristics or behavior that might require separate marketing strategies or mixes." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 157.)

I will use this technique targeting a young audience. Mainly, people in their mid-twenties. The audience will unconsciously get induced into the charity event because the environment will be welcoming and exciting. The bar setting and music performed will attract an audience to participate; simply for the sake of having a good time. People will enjoy the festivities for a good cause...without realizing it.

Once I target my consumer audience, I will practice the positioning strategy. "Arranging for a market offering to occupy a clear distinctive, and desirable  place relative to competing products in the minds of target consumers." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 175.)

I will market the charity event through social sites such as Facebook, Twitter, YouTube, and Instagram. My plan is to market to an audience that is located in Las Vegas through the internet and radio. I will be contacting local businesses as well. The businesses that please to support the charity will spread the event's information by word of mouth. Posters and hand-outs will explain the event and its purpose. These will be distributed at the businesses that comply with the charity. This will also help raise awareness of my company within the community.

100 percent of all collections from this event will be donated to the Las Vegas Rescue Mission. - http://www.vegasrescue.org/  

The main focus of this event is to get a group of people that enjoy music and visit bars at a regular basis.  Networking in a comfortable environment such as a bar can open up a demographic consumer base for my company.

The mission statement of the "ONE NIGHT OF MUSIC. ONE NIGHT OF SHELTER" charity is to raise awareness on the ongoing poverty crisis in the city of Las Vegas.