Week 10 EOC: What are the benefits vs. the features?

One of the main benefits of the "ONE NIGHT OF MUSIC. ONE NIGHT OF SHELTER" charity is the fact that it provides the opportunity to serve for a common good without much effort. This is the benefit of convenience. "The best way to understand the true benefit of your product or service-or to answer the "What's in it for me?" question-is to focus instead on results." - (Laura Clampit Douglas (2000) Marketing Features vs. Benefits. http://www.entrepreneur.com/article/34942-2)

A second benefit from my charity is simplicity. "When you "sell a benefit," you are still essentially describing a product feature–but you tie it to some way that it improves the customer's situation." - (Geoffry James (2012) How to Sell: Value, Benefits,or Features? http://www.inc.com/geoffrey-james/how-to-sell-value-benefits-or-features.html) My targeted audience will be induced in the music, drinks, and performances during the night of the event. The charity experience will be perceived as non-existent because of the relaxed environment.

The "ONE NIGHT OF MUSIC. ONE NIGHT OF SHELTER" charity is intended to work in a way that will solve a problem for the community. The audience will perceive this as a benefit since there is little to no action to be taken to help for this cause. All there is to do is show up to the event. "The core customer value consists of the core problem-solving benefits that consumers seek when they buy a product." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 238.)