Week 9 EOC: Three Great Mission Statments

Petrina's mission statement was sincere and straight to the point. The statement has a welcoming feel to it because it exposes her personal experiences with cancer. "Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?" - ( Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 39.) Petrina decides to market to a broad audience. The consumer is identified as any human being who has ever lost a family member due to a malicious disease. Any person could relate to this experience in one way or the other; which is what makes this mission statement successful. Petrina also pinpointed and explained every purpose of her charity event. http://pilar-duray48219.blogspot.com/2012/08/mission-statement.html

"...the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization." - ( Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 39.) In this case, Ryan is providing the "invisible hand" for the targeted consumer. Ryan accomplished this by having his charity revolve around something as memorable as a family portrait. His approach is very beneficiary to the family. A professional family portrait for just a donation towards breast cancer? How much easier can it get? http://marketingryan.blogspot.com/2012/08/business-mission-statement.html

 Kathryn did an excellent job with her mission statement. The charity provides benefits to a specific demographic audience and it shows promises of early and future success. "A specific communication task to be accomplished with a specific target audience during a specific period of time. The overall advertising goal is to help build customer relationships by communicating customer value." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 386.) This charity is intended to be donated to a non-profit organization that serves military veterans with psychological conditions after deployment. Her demographic audience is consumers of military background. This has potential of great success because people from the military will always want to help military people; this is especially true when there is a Conrad in need. http://f35studio.blogspot.com/2012/08/final-project-business-mission-statement.html