Situation or SWOT Analysis

BIGBOIDRE Production's "ONE NIGHT OF MUSIC. ONE NIGHT OF SHELTER." charity SWOT Analysis.

"Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 55.) A major strength of my charity is having the ability to contact and book different musicians of all different genres. The idea is to have an assorted audience that like different types of music. A second major strength is the fact that the musicians performing that night will contact their own fans and friends. This will promote the charity internally, and will help with attendance. A third strength is the way the charity is being hosted. "ONE NIGHT OF MUSIC. ONE NIGHT OF SHELTER." is sponsored and marketed in a very uncommon way. My charity will stand out from other similar non-profit events around town.

"Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 55.) Having a committed bar that will host the charity with all requests wanted has been a challenge. Some bars are not compliant on having a specialty drink discounted for the night. Another objection I have ran across is the fact that some bars are asking for a fee to sponsor the charity. The key is to have a bar that will host the charity simply to raise awareness of the poverty crisis in Las Vegas.

"Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 55.) A great opportunity that I can rely on is promoting my charity at the company that I work for. Zappos.com is widely involved in charities. In addition, the company has plenty of employees that I can approach to make sure this charity-affair is a success. A great external opportunity is present for the bar that sponsors the event. Essentially, the success of my charity will assure some of the audience will visit the bar a second or third time.

"...threats are unfavorable external factors or trends that may present challenges to performance." - (Armstrong & Kotler (2001) Marketing: An Introduction, 10th Ed. pg. 55.) Since the bar is located in the downtown area of Las Vegas, a potential threat that raises concern is having a near-by bar promote a sale during the night of the charity. Inherently, this can drive a potential audience away. Another threat that could be tragic is having an inexperienced live-sound engineer at the event. Unpleasant music can drive an audience away very quickly.